Soffía Kristín Þórðardóttir


I'm Soffía Þórðardóttir

Director of Travel Solutions at Origo

  • Experience 15+ years
  • Location Reykjavik, Iceland
  • E-mail

Hello! I’m Soffía Þórðardóttir. Director of Travel Solutions at Origo. Experienced with all stages of digital product development.  Strong background in project management and customer relations.

Work Experience


Director Software Solutions

TM Software


Customer Success Manger

VYRE Ltd London


Software Specialist

VYRE Ltd, Reykjavik and London


Various Startups

Salt ehf, NCD ehf, Hjálp hugmyndibanki

Professional Skills

Business Management
Strategy & Business Development
Digital Product Management
Lean Project Management
Innovation & Creativity
Marketing & PR



Diploma Marketing communication and public relations

University of Reykjavik


Professional Certificate in Management

Open University, London UK


Computer Science

University of Reykjavik



University of Iceland


Secondary Grammar School

Menntaskólinn í Reykjavik


  • She is highly motivated and always tries to help her collages the best she can. She is also a good communicator especially with customers and good at keeping unrealistic expectations at bay.

  • Fun and easy to work with.

  • She trusts her subordinates to solve projects on their own. She has good technical understanding and often comes up with good ideas.

  • High performing and hard working and has a lot of ideas. Very professional and takes real interest in the project she works on.

  • Very ambitious and delivers results.

  • She has done a fantastic job at innovation and product development projects.

  • She does not lack power! She is always ready to give 100% into a project.

  • She has broad knowledge spectrum and a good understanding of different fields of the operation.

  • Soffia is very determent, and a driving force and ambition to deliver great work.


    My Interests

    As you can see from my Instagram feed I love traveling and any kind of outdoor activities such as camping, hiking, skiing and mountain biking. I’m also a huge gear nerd and an avid Star Trek fan. I’d watch anything Sci-fi really 🙂

    • Traveling
    • Camping and Outdoors
    • Hiking
    • Skiing
    • Mountain Biking
    • Tech and Geer
    • Photography

    Contact Me

    Feel free to contact me

    • E-mail
    • Phone +354 8211788
    • Skype soffiath
    • Address Norðlingaholt, Reykjavik Iceland